We live in a world increasingly driven by innovation and the importance of corporate responsibility. As a result, entrepreneurs from every stripe and background are looking for new ways to reinvent the wheel, innovating in areas that need it while pushing old concepts into new territory.
Miki Agrawal is a professional entrepreneur, disrupter, and philanthropic spirit with deep roots in the industry. The founder of TUSHY, America’s top bidet, Miki Agrawal, is a Canadian entrepreneur kindly referred to as a disruptor of ‘taboo’ industries.
Let’s dive into Miki Agraweal’s career to understand how she’s setting the tone on hygiene, philanthropy, and the importance of corporate responsibility.
Innovative Marketing Approach
Marketing is one of the most important ingredients for corporate success. Miki Agrawal has taken a playful and forward-thinking approach to advertising, breaking free from traditions to touch on taboo subjects with a bit of irreverence and appreciation for the diversity of her audience.
Through her work in marketing, Miki Agrawal has managed to take taboo subjects such as toilet bidets while making them more palatable for discussion. This is a concept that Miki Agrawal pushed even further with her work on THINX, a sustainable underwear company that targets women during their menstrual cycle.
Corporate Sustainability Drives Innovation
The success of Tushy and Miki Agrawal has come down to more than just marketing prowess. The team has also shown an exceptional attitude with regard to corporate sustainability and eco-consciousness. Tushy actively promotes the use of bidets which works toward reducing the use of toilet paper consumption around the world as well as negative environmental outcomes.
Agrawal and her team are also pushing to make as many of their products with eco-friendly materials that are made to last while minimizing waste and reducing the size of landfills.
Importance of Philanthropy and Paying it Forward
Miki Agrawal works through her various businesses in order to give back to the communities that she works within and around. Miki Agrawal continues to focus on social issues by aligning with other organizations that mirror her values.
One such partnership includes GiveLove, which works hard to improve sanitation and waste management practices in communities that have been historically underserved. GiveLove aims to reduce issues pertaining to global sanitation issues while also raising awareness about the absolute importance of proper hygiene.
About Miki Agrawal
Miki Agrawal is an entrepreneur from Canada, raised in an Indian and Asian household where her household culture helped to inform much of the work she has done as an entrepreneur. Agrawal attended and graduated from Cornell University with a Bachelor of Business Administration.
Upon departing from university, Miki began working in New York City before transitioning into life as an entrepreneur following the life-changing events of 9/11.